Dryden Trailblazer app creates incentives for tourists and residents to visit points of interest and shop at local businesses

Sept 15, 2021 – Dryden, ON – Today, the Dryden Trailblazer Tourism Association launched a free mobile app, Dryden Trailblazer, which rewards people for exploring the region’s local businesses and abundant lakes, parks, and trails. The app, built using the EDCO Insider platform powered by 468 Communications, lets users collect points while vising places, and then redeem those points for free gifts and discounts around Dryden.

“After a long period of staying put, we know people are ready to discover or rediscover the types of experiences Dryden has to offer, and our local businesses are ready,” said Mike Readman, General Manager of Best Western Plus Dryden and member of the Dryden Trailblazer Tourism Association. “Dryden Trailblazer not only provides a curated guide to these experiences, the app rewards people for that discovery, which is great for visitors, residents and local business owners.”

Getting started with Dryden Trailblazer

Once users download the free app from the App Store or Google Play, they can create a Dryden Trailblazer account, which allows them to collect points and redeem them for goods or services at reward locations throughout Dryden.

Explore

The Explore button takes users to the map of the City of Dryden, which has pins indicating the location of places of interest and businesses where they can collect or redeem points. Clicking on each pin on the map provides more information about that location.

Collect Points

Many locations are assigned a point value. Points can be collected when users are within the GPS range of a location and have a connection to the internet. Tapping the “Collect Points” button, while physically visiting the location, will add that location’s points to a user’s points total. To keep earning points, uses simply need to explore more locations throughout Dryden. Points are tracked on a user’s account page in the app.

Earn Rewards

Once users collect enough points, those points can be redeemed for goods or services at Dryden Trailblazer reward locations listed in the app. While at a reward location, users simply tap the “Redeem Points” button, which brings up a keypad for the place owner to enter a code to deduct points from a user’s point total in exchange for a reward.

About Dryden

A diverse environment alive with activity, commerce, and recreation, Dryden is surrounded by nature. It is connected to the environment with plenty of lakes, parks and trails just minutes away. The Trailblazer app brings together Dryden’s best outdoor experiences and rewards people for touring the community and the businesses and services that call this Northwestern Ontario city home. For more information, visit https://www.dryden.ca.

About EDCO Insider

From tourism marketing to shop local and educational programs, EDCO Insider apps, provided exclusively in Ontario by the Economic Developers Council of Ontario, reward people for exploring, while generating data and economic development opportunities for communities. For more information, visit https://edco.on.ca/insider