Cochrane to be first Alberta community to launch Xperience Alberta app

October 21, 2020 – Cochrane, Alberta: Cochrane locals and visitors will soon be rewarded for shopping locally and exploring local area attractions thanks to the new Explore Cochrane App that is launching on November 2.

The app highlights local businesses, encourages people to visit, and rewards purchases within certain businesses. It was created in partnership between the Cochrane Tourism Association and Cochrane Economic Development.

“This is a great opportunity for both locals and tourists to find out about the amazing businesses and attractions we have in Cochrane, particularly in the dining and retail industries,” says Cochrane Tourism Executive Director Jo-Anne Oucharek.

App users can collect points at certain locations around Cochrane and then redeem them for special offers at specific spots. Collection and redemption spots will rotate regularly, keeping the experience exciting for the users and truly gamifying local exploration.

In preparation for the launch of the app, Cochrane Tourism is asking people to pre-register for the app in order to be entered into a draw for $250 Cochrane Dollars. Visit www.explorecochrane.ca to sign up. The app is free to download.

“The Town is proud to support initiatives that encourage shopping locally and help strengthen our economy,” says Business Development Manager Mike Korman. “The release of the Explore Cochrane App ties in with other campaigns we have in place to promote business in Cochrane.”

Last month, Economic Developers Alberta (EDA) announced the platform for the app called Xperience Alberta that allows for communities across the province to access and customize the app. Cochrane is the first community in Alberta to sign up.

“We are thrilled that Cochrane Tourism recognizes that the Xperience Alberta App is a powerful tool for engaging residents and visitors in a way that drives them to local businesses, events and attractions,” says Leann Hackman Carty, EDA CEO. “As the exclusive provider of this app platform, we are committed to helping all Alberta communities to inspire people to spend their time and money at home; important now more than ever given the impact the COVID-19 pandemic has had on local economies.”

An official launch will take place on November 2nd, with more details to follow.

Media contact:

Kelly Sinclair

Kelly@cochranetourism.ca

403-804-6931

About Cochrane Tourism

The Cochrane Tourism Association (CTA) is Cochrane’s Destination Marketing Organization dedicated to building and promoting the tourism industry in Cochrane. CTA works on behalf of its partners to develop programming and marketing campaigns to showcase Cochrane’s unique brand: it’s the feeling. As a non-profit organization, CTA is governed by a volunteer board of directors.

About Economic Developers Alberta

Economic Developers Alberta (EDA) is Alberta’s leading economic development network. For almost 50 years, it has been committed to advancing the economic development profession by providing resources, professional development and networking opportunities. As a non-profit organization, it is governed by a volunteer board of directors that represent the interests of its membership. Visit www.edaalberta.ca.