- The purpose of the user competition is to drive usage of the app as well as to increase traffic for local businesses. The contest encourages users to compete for a period of time to see who uses the app the most.
- The competition can be based on Point Redemption or Point Collection. (measure these in the reports section in your admin tool).
- App users with the highest points collected/redeemed will receive a prize.
- The prize should be compelling enough to motivate people to tell their friends and strive to be the top redeemer or collector.
Once the competition has ended, you should once again access your reports
page on the admin tool to find out who your winners are. Then you can announce the winner on social media. It is at this point that you can either launch your next competition or start working on launching next month’s competition (depending on if running monthly or seasonally). Also make sure to fill out the survey provided by 468 so we can continue to improve!