SET UP AND MANAGE A LOCATION

SET UP A LOCATION PAGE

1. UPLOAD A PHOTO

• Start by uploading a photo that will serve as the location’s image on the app. Do this by clicking “upload and crop new photo.”
• You will be prompted to crop the image using the cropping tool. Images in the app have a landscape orientation, so starting with a landscape image makes it easier to crop.

2. UPDATE MAP SETTINGS

• Click the “Update Map Settings” button, which will open a separate window.
• If you have filled in the location’s address and clicked ‘SAVE AND UPDATE’ on your location page, you can click “Use Address” in the Map window to place your location’s map pin on the map. Otherwise, you will need to know the latitude and longitude GPS coordinates.
• If you choose to use GPS coordinates to place your location on the map, you must use the Decimal format (38.897751, -77.036501) instead of the Degrees, Minutes, Seconds format (38°53’51.9″N 77°02’11.4″W).
• Check the map to see if the pin is in the right location. To change the position of the pin, simply drag it to the location you’d like it to be.
• Once the pin is placed, set the ‘Point Radius’ for your location. App users will need to be within this distance from the pin location in order to collect or redeem points. We suggest setting this between 25-100 feet, depending on the size of your location.
• Click ‘SAVE MAP SETTINGS’ button to finish.

3. COMPLETE LOCATION DETAILS

• Fill in the information fields for description, address and any contact information (phone, website, social media) you’d like listed with your location.
• You will see a preview image of the page as it will appear on a phone on the left side of the screen. Fields left blank will not appear in the app.
• If you need to list hours of operation, we suggest including that information within the description field.
• When you are finished adding your location information, click ‘SAVE AND UPDATE’ at the bottom of the page.

SELECT LOCATION TYPE AND POINTS SETTINGS

• Choose your ‘Location Type’ from the drop-down menu. If you don’t see a location type that fits your location, you can request that your app administrator create a new location type.
• For ‘Location Group’ choose “explore and reward” if you would like app users to both collect and redeem points at your location (two types of incentives for visiting).
• ‘Points Earned’ is how many points users earn each time they collect points at your location.
• ‘Reward Points Required’ is how many points you require users to have in order to redeem points in exchange for a reward from at your location (see ‘Reward Info’ below).
• The ‘Points Collection Reset Period’ determines how frequently users can collect points at your location. Units are in days. We suggest making this 1, meaning users can collect points from your location once every 24 hours. If you wanted users to be able to collect points every 6 hours, you would type .25 into this field.
• ‘Reward info’ is where you describe your reward. You want this to be enticing so users come back again and again to redeem points. If your reward is a discount, as a rule of thumb, we suggest valuing 10 points at $1.00 (e.g., $2.00 off of a purchase would require 20 points).

POINTS FAQ

How many points should I require for my reward?

If your business is a Reward Location and you tie your reward to a customer
purchase, the app attracts customers to make purchases they may not have
otherwise made. We suggest valuing 10 points as $1.00 in value. For example, if
your reward is a $2.00 discount on a purchase, you would require 20 points to
get that discount. Think of point redemption as a way to lure customers in to
make a purchase. In determining how big of a reward, ask yourself what that
customer acquisition or loyalty is worth.

What does “Location Group” mean?

A location’s “Location Group” setting determines whether users can collect or
redeem points at that location. Establishing your location as “Explore &
Reward” means users can both collect and redeem points at your location – giving
them multiple incentives for visiting. There are 4 Location Groups: 1. Explore –
Points Collection (users can collect points there) 2. Reward – Redeem Rewards
(user can redeem points there) 3. Explore & Reward (users can collect and
redeem points there) 4. Explore – No Points Collection (map pin + location page,
NO “Collect Points” button)

Where do I put the hours of my business?

We suggest you put the hours of your business at the bottom of your description

Why should my point collection radius be so big?

GPS accuracy can vary by phone. We suggest you err on the side of larger radius
distance to account for that variance. You don’t want to make it too difficult
for users to collect points. That said, you want to make the pin placement as
accurate as you can (see ‘UPDATE MAP SETTINGS’ information above).

HOW TO ACCESS YOUR REPORTING TOOL

• At the top of your admin access click on “reports”.
• Here you will be able to see real-time analysis of how many users have collected points or redeemed rewards at your location.
• See where users are coming from (postal code).
• Change the date range to see who has collected or redeemed the most points in any given time period.
• Use reports as a way to track any promotions you run for your location using the app (e.g., Create a contest for most number of points redeemed in a given month at your location).

USE THE APP TO DRIVE BUSINESS

Now that you have set up your location and reporting page you can start using it as a marketing tool to drive more business.