Tourism Sarnia-Lambton Introduces mobile app to reward visitors and residents for discovering Sarnia-Lambton, Ontario.

June 30, 2021 – Point Edward, ON – Today, Tourism Sarnia-Lambton launched a new marketing campaign and mobile app, Tour Ontario’s Blue Coast, to reward people for exploring the region’s many culinary, cultural and recreational experiences. The app, built using the EDCO Insider platform powered by 468 Communications, is the first of its kind in the province.

Available as a free download from the App Store and Google Play, the Tour Ontario’s Blue Coast app provides a curated guide to Ontario’s southwest coast, the St. Clair River and Lake Huron, including its many beaches, breweries, museums, restaurants, wineries and more. Using the app, people can collect 10 points each time they physically visit one of the locations listed in the app.

Once they collect 100 points, app users can redeem those points for a $10 gift certificate to be spent at more than 300 local businesses.

“As our community reopens after a long period of stay-at-home orders, we want to give people extra incentives to re-engage with Sarnia-Lambton’s amazing attractions and community of businesses” said Mark Perrin, Executive Director of Tourism Sarnia-Lambton. “The Tour Ontario’s Blue Coast app is a win-win: it gives visitors financial incentives for exploring while providing a boost our local businesses.”

Once downloading one of the app stores, to begin reaping the benefits of the Tour the Blue Coast app, users simply create an account by providing their first name, email address and postal code – information that will help Tourism Sarnia-Lambton improve the region’s offerings to visitors. With an account, users can collect points at each app location by hitting the “collect points” button for that location. Users can keep track of their points collected and places visited on their app’s account page. To redeem points for gift certificates, users visit the Tourism Sarnia-Lambton Information Centre

“We are thrilled to offer this innovative and cost-effective technology platform to communities across Ontario,” said Heather Lalonde, CEO of Economic Developers Council of Ontario. “With the province’s first app based on the Insider platform, Tourism Sarnia-Lambton is leading the way as we continue this economic recovery; and we expect several more communities to follow suit.”

From tourism marketing to shop local and educational programs, EDCO Insider apps reward people for exploring, while generating data and economic development opportunities for communities. The platform is developed and maintained by 468 Communications. For more information, visit https://edco.on.ca/insider.